{"id":77,"date":"2025-10-28T22:08:07","date_gmt":"2025-10-29T01:08:07","guid":{"rendered":"https:\/\/flxcom.com.br\/?post_type=portfolio_item&#038;p=77"},"modified":"2025-12-01T14:17:01","modified_gmt":"2025-12-01T17:17:01","slug":"a-floresta-que-me-habita","status":"publish","type":"portfolio_item","link":"https:\/\/flxcom.com.br\/?portfolio_item=a-floresta-que-me-habita","title":{"rendered":"A Floresta Que Me Habita &#8211; FSC"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Case: FSC Brasil<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">Criar pontes entre as florestas e os grandes centros urbanos \u2014 esse \u00e9 o principal prop\u00f3sito de A Floresta que me Habita, campanha criada pela FLX para o FSC Brasil. <\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\">A proposta nasce do desejo de revelar o quanto j\u00e1 estamos conectados \u00e0 natureza, mesmo quando ela parece distante. Inspirada na ideia de que muitas vezes n\u00e3o enxergamos o que est\u00e1 evidente, a campanha prop\u00f5e um novo olhar sobre a floresta, colocando a m\u00fasica, a literatura, a arte e a arquitetura como elos entre o ambiente urbano e as florestas certificadas FSC.<br><br>Quando pensamos em floresta, costumamos lembrar de fauna, flora, rios e biodiversidade \u2014 mas tamb\u00e9m h\u00e1 floresta nos instrumentos musicais feitos de madeira, no papel e no l\u00e1pis, nos livros e nos m\u00f3veis que habitam nossas casas. A floresta, afinal, \u00e9 provedora de muitos dos grandes prazeres da vida.<br>\u00c9 essa ideia \u2014 a floresta como parte do prazer de viver, de apreciar arte e celebrar o cotidiano \u2014 que forma a ess\u00eancia de A Floresta que me Habita, campanha institucional do FSC com duas edi\u00e7\u00f5es &#8211; 2023 e 2024.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A Floresta Que Me Habita - Teaser 2024\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7B6GB5n8QXQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\">Confira a campanha aqui: <a href=\"https:\/\/br.fsc.org\/br-pt\/comunicacao\/afloresta-que-me-habita\">https:\/\/br.fsc.org\/br-pt\/comunicacao\/afloresta-que-me-habita<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Floresta e Literatura<br><\/strong>Renata Dalmora, poeta\u00a0e\u00a0escritora,\u00a0conta\u00a0a\u00a0hist\u00f3ria\u00a0dos\u00a0livros\u00a0certificados FSC\u00a0e\u00a0como\u00a0busca\u00a0na\u00a0natureza\u00a0inspira\u00e7\u00e3o\u00a0para\u00a0escrever.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Floresta e Literatura - Renata Dalmora\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7XL1AJTEHVI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Floresta e M\u00fasica<br><\/strong>Jo\u00e3o Camarero, violonista\u00a0e compositor, nos\u00a0leva\u00a0para esse show \u00e0 parte\u00a0protagonizado\u00a0pelas\u00a0florestas\u00a0que\u00a0produzem\u00a0madeira\u00a0para\u00a0instrumentos musicais.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Floresta e M\u00fasica - Jo\u00e3o Camarero\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qBjZC67sTBs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Floresta e Bem-Estar<br><\/strong>Zizi Carderari, jornalista\u00a0especializada\u00a0em design,\u00a0mostra\u00a0como\u00a0trazer\u00a0o &#8216;esp\u00edrito&#8217;\u00a0da\u00a0floresta\u00a0para\u00a0dentro\u00a0da sua\u00a0casa\u00a0e\u00a0aumentar\u00a0a\u00a0sensa\u00e7\u00e3o de conforto e bem-estar.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Floresta e Bem-Estar - Zizi Carderari\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gSi8Q7uX_SM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Floresta e (Re) Constru\u00e7\u00e3o<br><\/strong>Flavio Madeira, especialista na utiliza\u00e7\u00e3o de madeira com t\u00e9cnicas sustent\u00e1veis, fala sobre Floresta e (Re) Constru\u00e7\u00e3o: a madeira recuperada e certificada FSC como promotora da regenera\u00e7\u00e3o urbana.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Floresta e (Re) Constru\u00e7\u00e3o - Flavio Madeira\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AfabR07ZQnQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Floresta e Arte<br><\/strong>A ilustradora e designer, Giulia Fagundes, guia nosso olhar para enxergar a natureza com encanto e aten\u00e7\u00e3o ativa em cada etapa da produ\u00e7\u00e3o de papel\u00a0e l\u00e1pis\u00a0nas florestas certificadas\u00a0pelo FSC.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Floresta e Arte - Giulia Fagundes\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yqQhZ3NKFoU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Case: FSC Brasil Criar pontes entre as florestas e os grandes centros urbanos \u2014 esse \u00e9 o principal prop\u00f3sito de A Floresta que me Habita, campanha criada pela FLX para o FSC Brasil. A proposta nasce do desejo de revelar o quanto j\u00e1 estamos conectados \u00e0 natureza, mesmo quando ela parece distante. Inspirada na ideia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":131,"parent":0,"template":"","meta":{"_wpzb_portfolio_video_type":"","_wpzb_portfolio_video_id":0,"_wpzb_portfolio_video_url":"","footnotes":""},"portfolio":[8],"class_list":["post-77","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-campanha"],"featured_media_urls":{"thumbnail":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/joao-150x150.jpg",150,150,true],"medium":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/joao-300x200.jpg",300,200,true],"medium_large":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/joao-768x512.jpg",768,512,true],"large":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/joao-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/joao-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/joao-2048x1365.jpg",2048,1365,true],"portfolio_item-thumbnail":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/joao-600x400.jpg",600,400,true],"portfolio_item-thumbnail@2x":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/joao-1200x800.jpg",1200,800,true],"portfolio_item-masonry":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/joao-600x400.jpg",600,400,true],"portfolio_item-masonry@2x":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/joao-1200x800.jpg",1200,800,true],"portfolio_item-thumbnail_cinema":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/joao-800x335.jpg",800,335,true],"portfolio_item-thumbnail_portrait":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/joao-600x900.jpg",600,900,true],"portfolio_item-thumbnail_portrait@2x":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/joao-1200x1800.jpg",1200,1800,true],"portfolio_item-thumbnail_square":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/joao-800x800.jpg",800,800,true]},"_links":{"self":[{"href":"https:\/\/flxcom.com.br\/index.php?rest_route=\/wp\/v2\/portfolio_item\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flxcom.com.br\/index.php?rest_route=\/wp\/v2\/portfolio_item"}],"about":[{"href":"https:\/\/flxcom.com.br\/index.php?rest_route=\/wp\/v2\/types\/portfolio_item"}],"author":[{"embeddable":true,"href":"https:\/\/flxcom.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"version-history":[{"count":7,"href":"https:\/\/flxcom.com.br\/index.php?rest_route=\/wp\/v2\/portfolio_item\/77\/revisions"}],"predecessor-version":[{"id":248,"href":"https:\/\/flxcom.com.br\/index.php?rest_route=\/wp\/v2\/portfolio_item\/77\/revisions\/248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flxcom.com.br\/index.php?rest_route=\/wp\/v2\/media\/131"}],"wp:attachment":[{"href":"https:\/\/flxcom.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77"}],"wp:term":[{"taxonomy":"portfolio","embeddable":true,"href":"https:\/\/flxcom.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio&post=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}