{"id":134,"date":"2025-10-30T20:52:08","date_gmt":"2025-10-30T23:52:08","guid":{"rendered":"https:\/\/flxcom.com.br\/?post_type=portfolio_item&#038;p=134"},"modified":"2025-11-22T11:54:30","modified_gmt":"2025-11-22T14:54:30","slug":"a-criatividade-em-suas-maos-faber-castell","status":"publish","type":"portfolio_item","link":"https:\/\/flxcom.com.br\/?portfolio_item=a-criatividade-em-suas-maos-faber-castell","title":{"rendered":"A Criatividade em Suas M\u00e3os &#8211; Faber-Castell"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Case: Faber-Castell<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A FLX foi respons\u00e1vel por adaptar o comercial da Faber-Castell para exibi\u00e7\u00e3o nas principais salas de cinema do Brasil, transformando o conte\u00fado original para aproveitar toda a for\u00e7a do formato cinematogr\u00e1fico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O trabalho envolveu ajustes de narrativa, imagem e som para criar uma experi\u00eancia mais imersiva e sensorial, capaz de destacar as cores vibrantes e a mensagem inspiradora da marca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O resultado refor\u00e7ou o posicionamento da Faber-Castell e demonstrou a expertise da FLX em traduzir campanhas para diferentes contextos de m\u00eddia, garantindo impacto e conex\u00e3o emocional com o p\u00fablico.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Faber-Castell | Criatividade em Suas M\u00e3os\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/n8xj1eTKkTY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Case: Faber-Castell A FLX foi respons\u00e1vel por adaptar o comercial da Faber-Castell para exibi\u00e7\u00e3o nas principais salas de cinema do Brasil, transformando o conte\u00fado original para aproveitar toda a for\u00e7a do formato cinematogr\u00e1fico. O trabalho envolveu ajustes de narrativa, imagem e som para criar uma experi\u00eancia mais imersiva e sensorial, capaz de destacar as cores [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":194,"parent":0,"template":"","meta":{"_wpzb_portfolio_video_type":"","_wpzb_portfolio_video_id":0,"_wpzb_portfolio_video_url":"","footnotes":""},"portfolio":[6],"class_list":["post-134","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/Screenshot-2025-11-18-at-20.51.26-150x150.png",150,150,true],"medium":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/Screenshot-2025-11-18-at-20.51.26-300x174.png",300,174,true],"medium_large":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/Screenshot-2025-11-18-at-20.51.26-768x446.png",768,446,true],"large":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/Screenshot-2025-11-18-at-20.51.26-1024x594.png",1024,594,true],"1536x1536":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/Screenshot-2025-11-18-at-20.51.26.png",1323,768,false],"2048x2048":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/Screenshot-2025-11-18-at-20.51.26.png",1323,768,false],"portfolio_item-thumbnail":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/Screenshot-2025-11-18-at-20.51.26-600x400.png",600,400,true],"portfolio_item-thumbnail@2x":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/Screenshot-2025-11-18-at-20.51.26-1200x768.png",1200,768,true],"portfolio_item-masonry":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/Screenshot-2025-11-18-at-20.51.26-600x348.png",600,348,true],"portfolio_item-masonry@2x":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/Screenshot-2025-11-18-at-20.51.26-1200x697.png",1200,697,true],"portfolio_item-thumbnail_cinema":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/Screenshot-2025-11-18-at-20.51.26-800x335.png",800,335,true],"portfolio_item-thumbnail_portrait":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/Screenshot-2025-11-18-at-20.51.26-600x768.png",600,768,true],"portfolio_item-thumbnail_portrait@2x":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/Screenshot-2025-11-18-at-20.51.26-1200x768.png",1200,768,true],"portfolio_item-thumbnail_square":["https:\/\/flxcom.com.br\/wp-content\/uploads\/2025\/10\/Screenshot-2025-11-18-at-20.51.26-800x768.png",800,768,true]},"_links":{"self":[{"href":"https:\/\/flxcom.com.br\/index.php?rest_route=\/wp\/v2\/portfolio_item\/134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flxcom.com.br\/index.php?rest_route=\/wp\/v2\/portfolio_item"}],"about":[{"href":"https:\/\/flxcom.com.br\/index.php?rest_route=\/wp\/v2\/types\/portfolio_item"}],"author":[{"embeddable":true,"href":"https:\/\/flxcom.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"version-history":[{"count":4,"href":"https:\/\/flxcom.com.br\/index.php?rest_route=\/wp\/v2\/portfolio_item\/134\/revisions"}],"predecessor-version":[{"id":244,"href":"https:\/\/flxcom.com.br\/index.php?rest_route=\/wp\/v2\/portfolio_item\/134\/revisions\/244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flxcom.com.br\/index.php?rest_route=\/wp\/v2\/media\/194"}],"wp:attachment":[{"href":"https:\/\/flxcom.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=134"}],"wp:term":[{"taxonomy":"portfolio","embeddable":true,"href":"https:\/\/flxcom.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio&post=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}